By Micheal Ferraresi at Arizona Republic

The billboard at Camelback Road and Third Street gets right to the point with a racial-profiling message.

Latino-rights leaders at Brave New Foundation paid for the outdoor advertisement through donations to the Facebook page of Cuentame — a online immigration forum organized by Brave New Foundation, which has fostered anti-SB1070 conversation.

The Phoenix billboard cautions, “Have your papers ready — Racial profiling just ahead.”

It should be visible to the public for the next few weeks, according to Brave New Foundation communications director Martha de Hoyos. The organization selected the intersection to target tourists, in addition to locals, she said.

Cuentame members selected the slogan over two other options based on an online vote, De Hoyos said.

Earlier this year, Brave New Foundation — based in Culver City, Calif. — posted a three-minute Facebook video interview with a Phoenix police officer who admitted that SB1070 would make him feel like a Nazi enforcer on the streets.

Officer Paul Dobson was placed under internal investigation after the video helped draw added attention to the website. He is expected to face some type of minor discipline, such as a verbal reprimand, according to Phoenix police.